![]() ![]() Here’s a look at how the topic of Screen Time compares between Ohioans and people who live in Michigan: If you hover over each letter, information about who posted the story and the title will appear. The letters on this graph represent when top news stories on Screen Time were posted. The dotted lines at the end of the graph represent Google’s “forecast” of how often Screen Time will be searched for in the near future. After plugging in “Screen Time” as a search topic over the past few years, here were the results:Īccording to the graph, this topic has increased in popularity since 2009. By including the terms that are most often searched for when blogging or posting on social media about timely information, we can make sure that Extension produced content is found by the people who need it.Īnother example of how to use Google Trends to track a topic that has a growing interest: Kids and Screen Time. I limited the term search to just Ohio.Īs you can see from the graph, the term “Food Safety” was searched for far less over the past 12 months than the terms “Listeria” and “Botulism”, even during the height of the news cycles for these topics. I was interested to see how many people used which term around the time of the listeria and botulism scares in Ohio. I searched for three terms in Google Trends: 1) Food Safety, 2) Listeria, 3)Botulism. Here is are a couple examples of how we can use Google Trends in Extension programming: This is great news for Extension – it allows us to take a look at timely topics that matter most to people on a semi-local level. ![]() Google Trends, a Google tool utilized to aggregate search engine and news trend data, recently got an upgrade that allows data to boil down to a regional level per state. ![]()
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