![]() ![]() Then they score each new user and put them into tiers that indicate how likely they are to become successful customers. MadKudu first evaluates CloudApp’s successful customers and then looks for look-a-likes among new users, based on in-app behavior and Clearbit firmographic data like job title, company industry, and company size. MadKudu, a machine learning tool, scores CloudApp’s new users automatically. Scott set up a way to qualify users and route them into different onboarding experiences with different amounts of sales and support attention. But to keep the team lean and effective, they should really be talking only to qualified leads, such as people who could get their team at work into a CloudApp team plan.
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